Kekäle partners with Supermind to bring AI-driven forecasting into purchasing operations

Kekäle Oy is a Finnish family-owned clothing company founded in 1957, with 14 stores across Finland and a growing online presence. Known for its high-quality fashion and expert service, Kekäle has continuously evolved to meet the needs of its customers.

Optimizing purchasing processes

In recent years, Kekäle has reviewed its purchasing processes to strengthen efficiency and customer experience. Demand forecasting and the management of advance and replenishment orders have been key focus areas, as store-specific demand fluctuations are often significant. To address these challenges, Kekäle sought tools that could better account for local variations while ensuring optimal product availability both in-store and online.

AI-powered forecasting with Supermind

Supermind is now implementing an AI-powered sales forecasting and automatic replenishment system for Kekäle. Developed in close collaboration with Kekäle’s team, the solution supports their values and business goals while enabling the company to achieve its targets in availability, efficiency, and customer satisfaction.

“Working with Supermind is a step towards the customer experience of the future.”– Tuomas Kekäle, Purchasing Manager, Kekäle Oy

Looking ahead together

The partnership will begin with the implementation project, followed by the exploration of new development opportunities. We are proud to welcome Kekäle to the growing community of Supermind users.

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We’d be happy to show you how Supermind works in practice and the results it delivers. In just one hour, we can demonstrate its value to your business.

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