SUPERMIND
Campaign management and allocations
Supermind simplifies campaign planning and product distribution across location networks. It uses historical data and intelligent forecasting to automate campaign orders and optimize allocations.
Structured assortments with built-in flexibility
Campaign management in Supermind enables accurate replenishment orders for upcoming campaigns while ensuring that post-campaign replenishments are not distorted by temporary sales peaks. Baseline forecasts are adjusted based on uplift observed in previous, comparable campaigns.
Replenishments for campaigns are calculated using campaign classifications, automatically analyzed historical uplift, and the baseline forecast. By separating baseline demand from campaign sales, Supermind enables clear and versatile campaign reporting, showing the true impact of campaigns on revenue, margin, and customer flow.
Simple campaign setup with dynamic execution
Define campaigns by setting timing, products, and location coverage in Supermind. Hashtags such as #shelfend or #specialoffer link campaigns to historical performance, enabling reliable sales forecasts and location-specific order proposals.
Campaign orders can be processed separately or combined with regular replenishment, giving teams full flexibility in how campaigns are executed operationally.
Allocations
Supermind's allocation engine intelligently distributes bulk supplier orders across locations based on each site’s demand profile. It considers factors such as location revenue, category performance, seasonal patterns, and local assortment to ensure the right quantities go to the right places. Allocation can also reserve stock for central warehouses to support B2C web sales and be used to rebalance inventory by redistributing overstock from warehouses to stores.
What's in it for you?
1
Accurate campaign orders based on historical uplift
Forecast campaign demand using real performance data. Order the right volumes based on past uplift, not guesswork.
2
Reduced left over stock and manual work
Minimize excess inventory after campaigns. Automated processes reduce manual adjustments and clean-up work.
3
Clear separation of campaign vs. baseline sales
Understand what campaigns actually drive. Separate baseline demand from promotional uplift for clearer analysis and planning.
4
Seamless ERP integration for order transfer
Send orders directly to your ERP without extra steps. Eliminate manual uploads and ensure data flows smoothly between systems.
